Performance marketing for the trades
Leads that show up. Every month.
We run Google and Meta ads for home service contractors, then back them with automated follow up. The right jobs land on your calendar, not in a dead inbox.
Live in 7 to 10 days. No long contracts.
Real screenshots from real client dashboards below.
You own the ad accounts, the assets, and every lead.
5.0 on Google Working nationwide
See if we’re a fit.
Quick call. We learn where you’re at, where you want to go, and whether ads are the right move.
Results
Pulled straight from the dashboards.
Live screenshots from active client accounts on Google Ads and Meta. No filters. No edits. Browse the campaigns below.
Top campaign leads
523
Lowest CPL
$26
Best conv. rate
20.4%
Speed to lead
<5m
What clients say
5.0 on Google.
Real words from operators who trusted us with their ads, follow up, and growth.
5.0
Google verified
“Working with Tristan and Universal Marketing has honestly been one of the best decisions for our business.”
Jonathan G.
Posted on Google
Jonathan G.
Posted on Google
“I found Tristan on TikTok. I have been through multiple marketing companies that promised the world. After speaking with him, it was a totally different experience.”
Anthony Olvera
Posted on Google
Anthony Olvera
Posted on Google
"10/10 would recommend does wonders for my landscape business"
Alex Saucedo
Posted on Google
Alex Saucedo
Posted on Google
What we do
The full lead engine. Built, launched, optimized.
Six services, one system. Everything stitched together so a click on an ad becomes a booked job.
01 / GOOGLE
Google Ads Management
Search and Local Services campaigns built around buyer intent. Keyword research, geo targeting, and weekly bid optimization for your service area.
02 / META
Meta Ads Management
Lead gen creative for Facebook and Instagram. We write the hooks, shoot the angles, and rotate creative so CPL stays low as you scale spend.
03 / WEB
Landing Page Build
Custom, conversion tuned pages for each service line. Fast load, mobile first, written to convert the exact lead the ad promised.
04 / CRM
CRM and Automated Follow Up
SMS, email, and missed call text back sequences in your CRM. New leads hear back in under five minutes, every time, day or night.
05 / TRACKING
Conversion Tracking
Form fills, calls, and booked jobs tied back to ad spend. You see what's actually working, not just clicks and impressions.
06 / QUALIFICATION
Call Center Qualification
Live agents qualify and book inbound leads on your calendar so your crews stay in the field, not on the phone.
What makes us different
Most agencies run ads. We build revenue systems.
Ads alone don’t grow businesses. Systems do. Every lead is tracked, contacted, and followed up properly.
Google and Meta strategy, setup, optimization
We create, optimize, and manage campaigns on Google and Meta to reach your ideal audience and pull in high intent leads. The focus is ROI, not clicks.
Landing page strategy and build
Custom landing pages designed to convert visitors into leads. Every page is tuned for speed, clarity, and the action that maximizes form fills and booked calls.
Conversion tracking and analytics
We implement GA4, Google Tag, Meta Pixel, and call tracking so every lead is tied back to ad spend. You see exactly what’s driving revenue.
CRM setup and integration
All managed clients get full access to GoHighLevel. We build out the automations, capture every lead in your pipeline, and make sure nothing falls through the cracks.
Includes GHL access
Automated lead follow up (SMS and email)
Instant text and email replies the moment a lead comes in, plus missed call text back. Built directly inside GoHighLevel so every lead gets contacted, every time.
Built in GHL
Lead routing and pipeline management
Leads delivered to the right team member at the right time. Full visibility into your pipeline, response times, and what’s actually closing.
Why it matters
Why speed to lead matters.
Speed to lead directly impacts revenue. The faster you respond, the higher the chance of making contact, booking the call, and closing the deal. Delayed responses let competitors step in. Instant follow up captures demand at peak intent.
Fast follow up the moment a lead comes in
Instant responses build trust while intent is still high
Automated follow up ensures no lead is ever missed
Faster response times turn the same ad spend into more revenue
Case study
From 0 leads to 70+ per month.
A landscaping and tree service operator came to us with a cold ad account and a busy season three weeks out. We built a Meta lead gen system from scratch. Creative, landing page, CRM follow up, and the qualification workflow, all turned on at once.
Within six weeks the calendar was full. Today the account averages 70+ inbound leads a month at a $42 cost per lead, with crews booked through their peak season.
CONVERSIONS
Landscaping and Tree Service
Active since 2024
Leads / month
0 → 70+
Leads / month
0 → 70+
Cost per lead
$42
Cost per lead
$42
Total conversions
221
Platform
Meta
Platform
Meta
Total conversions
221
How it works
Four steps from intro call to a full pipeline.
Most clients are live in 7 to 10 days. Here’s exactly how we get you there.
01
Quick Intro Call
30 minutes. We figure out where you’re at, where you want to go, and whether we’re a fit.
02
Build and Launch
We build the landing page, ad creative, CRM workflows, and tracking. You approve, we launch, typically inside 7 to 10 days.
03
Leads Start Coming In
Inbound leads hit your CRM and your phone. Automated follow up engages them in under five minutes, day or night.
04
Optimize Monthly
We meet monthly, review numbers, kill what's not working, and double down on what is. Spend scales with results.
Industries
Built for the trades.
We don’t run ads for SaaS or e comm. Every system, hook, and workflow is tuned for home service contractors and the way their customers actually buy. Don’t see your trade? Click Other and we’ll talk.
Ready to see if we’re a fit?
Book a quick call. We’ll figure out where you’re at, where you want to go, and whether ads are the right move. If we can’t help, we’ll point you somewhere that can.
Performance marketing for home service contractors. Google Ads, Meta Ads, funnels, conversion tracking, and automations.
Contact
Working nationwide
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Fully remote. Built for the trades.